The Benchmark Company has named B2i Digital, Inc. as Marketing Partner for its 14th Annual Discovery One-on-One Investor Conference, scheduled for December 4, 2025, at the New York Athletic Club in New York City. This partnership represents a significant expansion of the conference's reach, as B2i Digital will promote the event to its network of over 1.4 million institutional and sophisticated investors across digital and social channels. The Discovery Conference serves as a vital connection point between emerging growth companies and qualified institutional investors, featuring one-on-one and small group meetings with management teams from more than 50 dynamic micro-cap and small-cap companies.
Many of these companies fall within Benchmark's research coverage universe, providing investors with direct access to emerging opportunities in the capital markets. The conference format is entirely dedicated to direct investor engagement, with eight 40-minute meeting slots scheduled from 8:45 AM to 3:40 PM ET. David Shapiro, CEO of B2i Digital, emphasized the strategic importance of the partnership, stating that it reflects B2i Digital's mission to combine face-to-face investor engagement with the scale of digital marketing. This approach connects sophisticated investors with today's most promising emerging-growth companies through both physical and digital channels.
The conference will also feature a luncheon panel discussion titled "Trends & Themes in Today's Capital Markets," providing additional insights for participating investors. The selection of B2i Digital as Marketing Partner leverages the firm's proprietary network and deep experience in supporting investor conferences through its Featured Conference, Featured Company, and Featured Expert programs. This collaboration represents the growing importance of digital marketing in capital markets engagement, particularly for micro-cap and small-cap companies seeking institutional exposure. The conference maintains its exclusive nature as an invite-only event, with registration subject to approval by Benchmark.
This partnership underscores the evolving landscape of investor relations, where traditional face-to-face meetings are increasingly complemented by digital outreach strategies. By combining Benchmark's 35-year track record in institutional capital markets with B2i Digital's extensive digital network, the conference aims to enhance visibility for emerging companies while providing qualified investors with efficient access to promising investment opportunities. The collaboration demonstrates how digital marketing platforms are becoming integral to capital formation and investor engagement in today's market environment. The partnership reflects the broader industry shift toward hybrid engagement models that combine physical events with digital amplification to reach wider investor audiences.
The conference's focus on micro-cap and small-cap companies is particularly significant, as these firms often face challenges in gaining institutional attention despite their growth potential. Through this partnership, Benchmark and B2i Digital are creating a more efficient marketplace where emerging companies can connect with appropriate investors through targeted digital promotion followed by meaningful in-person interactions. This model addresses the information asymmetry that often exists in capital markets, particularly for smaller companies that may lack the resources for extensive investor outreach programs.
The integration of digital marketing into traditional investor conferences represents an important development for capital markets efficiency. As institutional investors increasingly rely on digital channels for research and discovery, partnerships like this one help ensure that promising emerging companies receive appropriate visibility within the investment community. The conference's structured format of one-on-one meetings, combined with B2i Digital's digital promotion capabilities, creates a comprehensive engagement platform that serves both companies seeking capital and investors seeking opportunities.
