Wingman, a marketing agency serving small and medium-sized businesses for 17 years, has promoted Gillian Petro to Creative Manager. The appointment signals the company's commitment to maintaining creative quality while scaling its operations and exploring new technologies, including AI-powered tools. Petro, who has been with Wingman for several years, will now oversee the agency's design work, ensure creative assets align with client visions and brand standards, and mentor a growing team of designers.
In her new role, Petro will also investigate innovative approaches and emerging creative technologies to strengthen Wingman's capabilities. This includes the responsible integration of AI-powered tools where appropriate, balancing efficiency with the custom, high-quality work clients expect. The promotion reflects broader industry trends, as agencies increasingly adopt AI to streamline processes and enhance creativity. By elevating Petro, Wingman aims to stay ahead of these changes while preserving its personalized approach.
Petro expressed enthusiasm about the new position. "I am so excited to be stepping into my new role as Creative Manager," she said. "During my time at Wingman, I have seen the company experience substantial growth, and I look forward to helping maintain that momentum and contributing to our continued expansion. In this role, I will provide a higher-level overview of our design work and explore innovative approaches that improve the creative services we provide to all of our clients." Her comments highlight the dual focus on leadership and innovation that the agency sees as key to its future.
Tom Mirabella, CEO of Wingman, praised Petro's contributions. "From day one, Gillian has demonstrated an incredible eye for design, strong attention to detail and a genuine commitment to our clients," he said. "As we continue to grow, her leadership will be instrumental in maintaining the creative excellence our clients expect while helping us embrace new tools and ideas that make our work even stronger." Mirabella's endorsement underscores the confidence in Petro's ability to drive the agency's creative direction.
Wingman has built a reputation for helping businesses grow through website design, branding, social media, SEO, print marketing, digital advertising, and creative strategy. With offices in Belmar, Manasquan, Middletown, Marlboro, and Toms River, the company continues to expand its team and franchise network. Petro's promotion is a strategic move to ensure that this growth does not compromise the quality and customization that clients value. For more information, visit wingmanplanning.com.
The implications of this announcement extend beyond a single promotion. As Wingman scales, having a dedicated Creative Manager ensures consistent oversight of design projects across multiple locations and franchisees. This role will be crucial in maintaining brand coherence and client satisfaction. Moreover, Petro's mandate to explore AI and other emerging technologies positions Wingman to innovate in a competitive landscape, potentially offering clients more efficient and cutting-edge solutions. The move also signals to employees and clients that Wingman invests in internal talent and is preparing for future challenges. Ultimately, this promotion supports Wingman's dual goals of growth and creative excellence, reinforcing its commitment to helping small and medium-sized businesses succeed.
