Peapack Private Bank Appoints Rebecca Wuest Creavin as Senior Managing Director in Strategic New York Expansion

Peapack-Gladstone Financial Corporation and Peapack Private Bank & Trust have appointed Rebecca Wuest Creavin as Senior Managing Director and Client Advisor for their wealth management division, operating from the bank's Park Avenue location in New York City. This strategic hiring brings more than 25 years of experience serving high-net-worth individuals and families to the New Jersey-based bank, which reported total assets of $7.2 billion and assets under management and administration of $12.3 billion as of June 30, 2025. The appointment represents a deliberate effort to strengthen Peapack Private's presence in the competitive New York wealth management market as firms increasingly compete for experienced advisors who can navigate market volatility and changing regulatory environments.

Creavin joins Peapack Private from Bison Wealth, where she served as Managing Director and Partner with responsibilities spanning investment advisory, client management, and digital content creation tailored to affluent clients. Her career includes senior-level positions at major financial institutions including Capital Group, Wells Fargo, Deutsche Bank, and Citibank, where she developed specialized expertise in navigating complex financial landscapes and delivering customized investment strategies. This extensive experience across multiple major financial institutions provides Peapack Private with additional depth in serving clients seeking to establish, maintain, and expand their financial legacies through customized banking and investment solutions.

The appointment underscores Peapack Private's commitment to providing comprehensive financial, tax, fiduciary and investment advice to individuals, families, privately held businesses, family offices, and not-for-profit organizations. Creavin's educational background includes a Bachelor of Science degree in Computer Science and Economics from Duke University and an MBA in Finance from New York University, positioning her to address the evolving needs of wealthy clients in an increasingly digital financial landscape. Her combination of technical and financial expertise is particularly valuable as wealth management becomes more technologically driven while maintaining the essential human element of client relationships.

This strategic move comes at a time when wealth management firms face increasing pressure to provide sophisticated solutions that address complex financial needs while maintaining strong client relationships. Creavin's background in both traditional wealth management and digital content creation suggests Peapack Private is positioning itself to serve clients who expect both personalized service and technological sophistication. The bank continues to expand its client-centric approach to banking and wealth management services, with additional information about these services available at https://www.peapackprivate.com. The hiring reflects broader industry trends where established financial institutions are competing for top talent with diverse experience across multiple financial sectors to better serve affluent clients in volatile market conditions.